I am nothing if not a consumerist. Meaning, I am constantly impressing upon companies I work with to make sure they have a deep and empathic understanding of their customers…past, present, and future, especially if they are contemplating a strategic shift that entails repositioning or refocusing their efforts to target new and different segments.
stuff I've done for others
Mastering Creative TensionRotman Magazine
Observe First, Design SecondRotman Magazine
Mind Of The InnovatorChange This
6 Secrets To Doing LessStrategy + Business
Addition By SubtractionNYT
Loose Reins ManagementHBR
Webinar: The Play-To-Win CanvasGemba Webinars
Breakthrough Borne Of ConflictHBR
7 Zen Design PrinciplesFast Co.
Connecting The Dots The WSJ WayFast Co.
How To Quiet Your MindHBR
Creativity Loves LimitsHBR
Elegant SolutionsChange This
Creative EleganceChange This
The FEDEX Logo StoryFast Co.
The Art Of BosslessnessFast Co.
Rules for Skunk WorksFast Co.
Beware The Feature CreepFast Co.
Dig Your Own JobFast Co.
Got A Career Strategy?99-U
Kill The Stupid Rules99-U
Create The Cartoonist WayFast Co.
The Most Engaging Ideas Leave Something OutHBR
Laws of Subtraction WebinarGemba Webinars
Lean Learning LoopsGemba Webinars
Skunk WorksRotman Magazine
The Lean Meeting99-U
7 Targets for Lean InnovationHBR
The Laws of SubtractionChange This
Neuroscience of ChangeRotman Magazine
Zen & The Art of SimplicityRotman Magazine
The Zen of BusinessChange This