Why We Exist
EDIT exists to inspire creativity, guide innovation, and encourage simplicity in organizations the world over.
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EDIT exists to inspire creativity, guide innovation, and encourage simplicity in organizations the world over.
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EDIT offers coaching, facilitation, and training to businesses wanting to become better innovators.
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EDIT founder Matthew E. May blogs about elegance and simplicity at the crossroads of innovation, business and design.
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Our latest thoughts, reviews, and featured articles written for other media outlets.
If you’ve followed the evolution of my thinking through the series of books I’ve written, you know that elegance–defined as the ability to achieve the maximum effect with minimum means, and characterized by the presence of both uncommon simplicity and surprising impact–is my root cause. Elegant solutions are identifiable when some degree of four qualities are present: symmetry, seduction, subtraction, and sustainability. Elegance often manifests itself in something apparently incomplete and imperfect in design, in …
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Last year, while writing The Laws of Subtraction, I posted a series of blogs under the banner of Artistry at Work. If you’ve read the book, you know that over 50 highly creative individuals contributed to it. As I received their thoughts and essays, I began thinking along a separate track, not entirely off-topic from the task at hand, but not exactly parallel either. What hit me over the head thematically was that all these …
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