Why We Exist
EDIT exists to inspire creativity, guide innovation, and encourage simplicity in organizations the world over.
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What We Offer
EDIT offers innovation coaching, facilitation, and training to businesses wanting to create, develop, and grow.
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How We Think
EDIT founder Matthew E. May blogs about elegance and simplicity at the crossroads of innovation, business and design.
Read NowRecent Projects
Selections from our portfolio of public work.
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Skunk Works
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Connecting The Dots
Articles & Whitepapers
Recent Posts
Our latest thoughts, reviews, and featured articles written for other media outlets.
The Business of Design
In his seminal 2004 article The Design of Business, Roger Martin helped usher in a new management zeitgeist focused on infusing business professionals with the sensibilities and tools of a designer. “Businesspeople don’t just need to understand designers,” he wrote. “They need to be designers.” Design thinking remains quite the rage, with companies and business schools alike embracing it as a fresh take not just on how to rethink key products and services, but also …
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The Art of Connecting the Dots
(Note: this article appeared first in Fast Company Design.) What do the Mona Lisa smile and the Wall Street Journal have in common? They both employ a design principle related to subtraction and minimalism. By limiting information, they engage the imagination. In the case of the Mona Lisa, Leonardo da Vinci purposefully blurred smile lines around the corners of Lisa’s mouth and eyes, the two most expressive parts of the human facial anatomy. The artist …
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