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EDIT Innovation: At A Glance

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Why We Exist

EDIT exists to inspire creativity, guide innovation, and encourage simplicity in organizations the world over.

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What We Offer

EDIT offers innovation coaching, facilitation, and training to businesses wanting to create, develop, and grow.

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How We Think

EDIT founder Matthew E. May blogs about elegance and simplicity at the crossroads of innovation, business and design.

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Recent Posts

Our latest thoughts, reviews, and featured articles written for other media outlets.

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The Business of Design

In his seminal 2004 article The Design of Business, Roger Martin helped usher in a new management zeitgeist focused on infusing business professionals with the sensibilities and tools of a designer. “Businesspeople don’t just need to understand designers,” he wrote. “They need to be designers.” Design thinking remains quite the rage, with companies and business schools alike embracing it as a fresh take not just on how to rethink key products and services, but also …
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The Art of Connecting the Dots

(Note: this article appeared first in Fast Company Design.) What do the Mona Lisa smile and the Wall Street Journal have in common? They both employ a design principle related to subtraction and minimalism. By limiting information, they engage the imagination. In the case of the Mona Lisa, Leonardo da Vinci purposefully blurred smile lines around the corners of Lisa’s mouth and eyes, the two most expressive parts of the human facial anatomy. The artist …
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