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March 2011

How to Sell a Big Idea: The Power of Curiosity

This column orginally appeared HERE on OPEN Forum Idea Hub. As I watched Steve Jobs introduce the iPad2 last week, I was reminded of his masterful introduction, and the incredible aftermath, of his 2007 demonstration of the very first iPhone. If you recall, this was hailed as the most hyped hi tech gizmo in history. But to hype something means to push it heavily through marketing and media, and that’s not what Apple did. In …
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Enchantment

This GURU REVIEW was originally posted HERE on OPEN Forum There is a reason why Guy Kawasaki is the featured expert in The World section of the Idea Hub on OPEN Forum. He’s in the business of changing it…the world, that is. And he’s been doing it for over a quarter century ever since he left his job in 1983 as “a humble jeweler, schlepping gold and diamonds for a small jewelry manufacturer out of …
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Sweat the Details, Grow Your Business

This post was originally published HERE on OPEN Forum. Sometimes I think we focus too much on the the big idea–the killer app, the grand master strategy–that will vanquish competitors and propel our business to the top. We put an unbalanced emphasis on the radical next new thing. In our attempt to get to the next level, we reverse the old cliche and inadvertently miss the trees for the forest. But a microstrategy can be …
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“Great Ideas” Preview: Interview with Jeff DeCagna

I’m keynoting at the Center for Association Leadership’s “Great Ideas” conference (March 13-15), and I can’t think of a better suited title for what I love to talk about: ideas. One of the premier innovation experts in the association domain is Jeff DeCagna, who runs Principled Innovation LLC. Jeff is a fellow Johns Hopkins alum, and he and I plan to meet up at the conference. We chatted via podcast yesterday for about 20 minutes, …
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