It’s a simple enough question. But rarely asked. More rarely answered. Even more rarely answered seven different ways.
Without further ado, download this wonderfully short and FREE ebook put together by my friend Tanner Christensen, available now at Aspindle, that asks and answers the question with short essays by Julien Smith, David Meerman Scott, Patrick Algrim, Gregg Fraley, Mike Brown, and Frank Chimero. Oh yeh, and me. I’m honored to be included in this group!
It’s a perfect blend of irreverence and respect…my favorite essay is by Julien Smith. Loved it. (Hint: he thinks the question is wonky in the first place.)
By the way, did I mention it’s FREE? It is. It’s FREE. Seriously. FREE!!!
Why are you still reading this?






Thanks for the free book! I downloaded it on my Kindle and for some reason it wraps funny. The words wrap to the next line in mid word.
Any ideas how to fix this?