Lady Gaga is one of the most well-known pop artists in the world, which is no surprise given her vocal talents and often bizarre wardrobe. She’s sold 23 million albums, won five Grammy awards, and been named by Forbes as one of the world’s most powerful celebrities. But behind the public persona lies a shrewd and calculating business professional, a marketing machine which has turned music lovers into a worldwide legion of diehard fans eager …
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Perhaps you’re thinking of starting a new business, or perhaps a new line of business in your existing one. If you’re like most, you’re thinking about how to market, sell, and serve customers. That’s a mistake, according to Brian Solis, the author of What’s the Future of Business: Changing the Way Businesses Create Experiences. A futurist and principal at Altimeter Group, a research firm focused on disruptive technology, Solis argues that now is the time …
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I’m looking forward to my first visit to SXSW. My schedule’s never permitted me to attend, and this is my first opportunity to speak. Unfortunately, my schedule doesn’t permit me more than one day: Saturday, March 9. I’ll be speaking for 20 minutes at 11:30 AM in Ballroom G of the Austin Convention Center, followed by a book signing at 12 PM at the AT&T Conference Center. The Washington Post has asked me to write …
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Quick Note: Given recent changes to WordPress, you may not be receiving all images featured in a blog post if you receive my blog feed via email or follow it through WordPress. To remedy this, I invite you to resubscribe here at Google Feedburner. You will not lose your email option, and in fact you’ll see a number of additional options. By moving my feed away from WordPress and over to Feedburner, you’ll enjoy an enhanced …
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(NOTE: This is a repost due to WordPress issues). “You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff,” says Dave Kerpen, CEO of Likeable Media, a social media and word of mouth marketing firm, and the author of a new book called Likeable Business, “but only one thing is guaranteed in today’s hyperconnected society: likeability. If your business isn’t likeable, it will fail.” Dave knows how important it …
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I run a small business. And like most small businesses, finding the time to deal with marketing is an issue. Glyder, a San Francisco-based startup, has just introduced its iPhone application for small business marketing. For the first time ever, small businesses can create and share effective marketing messages via Facebook, Twitter, Pinterest, Email, Text Message, MailChimp and Passbook, all from one easy to use iPhone app. I was introduced to co-founder Glenn Allen by friend and …
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I just received notice that I’ve been selected to speak at SXSW (South By Southwest) 2013! Exciting!! I’ll be giving a short, 20-minute presentation or reading from The Laws of Subtraction. More importantly, I’ll get hang out for a few days at an extremely cool conference. I’ll keep you posted on scheduling…meantime, check out what SXSW has cooking!
I came downstairs the other morning to find my 10-year old watching TV…on her iPhone. School’s out for summer, and she usually has the telly going with The Disney Channel on first thing in the morning. “Why aren’t you watching that on the TV?” I asked. (look of “Really, Dad?”) “It’s not on there yet,” she replied. “Not even on-demand?” I asked. “Nope. It’s on later, but I don’t want to wait.” Ah. Of course. …
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They’re doing it again. The bozos. They did it two years ago with Toyota with “sudden acceleration,” when there was nothing there. They’re doing it now with Jonah Lehrer. The “it” is hyping something that is not a real issue. It’s actually a good example of the first law of subtraction–what isn’t there can often trump what is. A couple weeks ago, The New Yorker announced Jonah Lehrer as a new staff writer. That’s a …
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