I’ve had the privilege to work and partner with some of world’s most successful brands.
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Backstory
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You can call me Matt.
I spent 8 years as an independent advisor to the U.S. corporate headquarters of Toyota. It changed my outlook on life. I learned how to learn, and I learned to "think lean". I took those lessons on the road to other organizations. Now I write books and articles, speak, teach and coach others on creativity, innovation, and design strategy.
You can read more on my About page, or connect with me on my Contact page.
Why Subtraction?
There's an art to removing just the right things, in just the right way, to achieve greater impact in business, work, and life.
Lao Tzu said: "To attain knowledge, add things every day. To attain wisdom, subtract things every day."
That's my go-to philosophy, and this blog is dedicated to sharing it along with all the amazing things that amazing people are doing to improve the world by waging "war on more" through subtracting from our collective experience anything obviously excessive, wasteful, complicated, unnatural, hazardous, hard to use, or ugly. Or better yet, refraining from adding those things in the first place!
I've just finished a new book entitled The Laws of Subtraction, which are these 6 simple rules for winning in the age of excess everything:
#1: What isn’t there can often trump what is.
#2: The simplest rules create the most effective experience.
#3: Limiting information engages the imagination.
#4: Creativity thrives under intelligent constraints.
#5: "Break" is an important part of any breakthrough.
#6: Doing something isn’t always better than doing nothing.The book will be out October 26, 2012. I've asked 52 of the most brilliant people I know to contribute. You'll be amazed and inspired by their stories of how subtraction has played a role in their work and life.
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- Love this Wordpress theme. Elegant. Awesome "skeleton" approach. My new site redesign choice. http://t.co/t7Llg7z6 via @dhgtweeted10 hours ago
- The Greatest Day Of Your Life via Matthew E. May - As CEO of the Strategic Thinking Institute, Rich Horwath ... http://t.co/Azq8Gp7atweeted11 hours ago
- Addition By Subtraction via Matthew E. May - The meme of subtraction is growing, the drumbeat ... http://t.co/PB6ojSfltweeted1 day ago
- It's getting louder: addition by subtraction. http://t.co/OE7unawktweeted1 day ago
- Are you a cow or buffalo? http://t.co/3eXb9RpMtweeted1 day ago
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