According to Roger Martin, dean of University of Toronto’s Rotman School and author of several and articles on design-driven innovation, “businesspeople don’t just need to understand designers, they need to become designers.” That’s a tall order, because designers utilize a specific set of creative skills–observing, ideating, prototyping–to solve wicked problems. But David Sherwin, an award winning Senior Interaction Designer at frog design, has tackled the challenge head-on with a terrific skills-building book entitled Creative Workshop: …
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