The Hunger Games, part 1 of a planned four-movie portfolio based on Suzanne Collins’s trilogy of books, opens Friday. By all estimations, it should break box office records. And according to The New York Times report How ‘Hunger Games’ Built Up Must-See Fever,  the marketing strategy was meticulous, calculated, over a year long, and employed a clever use of subtraction. Lionsgate, the studio behind The Hunger Games, did all the traditional things like buying   …
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