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Tag Archives: The Laws of Subtraction

Subtraction in the Media

Monday, February 4th, 2013
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Over the weekend (on Superbowl Sunday!) MSNBC ran a short interview with me about The Laws of Subtraction on Your Business with host J.J. Ramberg. All in all, it was a great month for media publicity. Here’s the rundown of all articles, TV, and podcast appearances…enjoy (if you haven’t already)…just click on the titles or images. MSNBC THE NEW YORK TIMES HARVARD BUSINESS REVIEW STRATEGY+BUSINESS AMERICAN MARKETING ASSOCIATION (Podcast interview)  THE ENGAGING BRAND (Podcast interview)

The “Less-Is-Best” Approach To Innovation

Friday, November 16th, 2012
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Reprinted from my HBR Blog: In our world of excess everything, savvy innovators realize that less is actually best. They know that delivering a memorable and meaningful experience hinges on user engagement, which is best achieved through a subtractive approach. Anything excessive, confusing or wasteful is intelligently and cleverly removed, or never added in the first place. Over the past six years I’ve looked at more than 2,000 ideas — products, services, processes and strategies. …
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WAGE WAR ON MORE TODAY!

Friday, October 26th, 2012
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To mark the official debut of my new book, I’m dubbing October 26, 2012: WAGE WAR ON MORE DAY!! But you can’t go to battle without some great weapons. And here they are! This is the book I’ve always wanted to write, and I’d love for you to help me make it a success. Most of us feel overwhelmed by the massively distracting and disruptive world we live in, so I think you’ll like the message: …
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Introducing the 54 Heroes of The Laws of Subtraction

Wednesday, September 19th, 2012
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One third of my forthcoming book The Laws of Subtraction was created by 54 amazingly gifted individuals willing to contribute their inspiring thoughts on the subject of subtraction. At the end of 2011, I sent notes to individuals whose work I’ve admired, inviting them to be part of The Laws of Subtraction by sharing their thoughts in the form of short essays or interviews. Within ten days, nearly everyone had said yes. Their essays, which I’m calling …
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Free Playbook to The Laws of Subtraction!

Wednesday, September 12th, 2012
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Pre-order The Laws of Subtraction between now and October 26, email me a copy of the receipt (see buttons below), and I’ll send you a free ebook, the companion playbook to The Laws of Subtraction. I am always asked, “where and how do I begin apply the laws of subtraction to my personal life?” This is the answer. Entitled BOX OF LESS: Exercises and Activities to Practice Subtraction, it’s a self-directed seminar-in-a-box, organized around the 6 laws of subtraction. …
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