This post was originally published HERE on OPEN Forum.
Sometimes I think we focus too much on the the big idea–the killer app, the grand master strategy–that will vanquish competitors and propel our business to the top. We put an unbalanced emphasis on the radical next new thing. In our attempt to get to the next level, we reverse the old cliche and inadvertently miss the trees for the forest.
But a microstrategy can be just as powerful, more cost-effective, easier to implement, and far less risky. Sometimes, if you properly sweat the details, you surprise yourself with the big leaps that are possible simply by taking smart small steps.