There’s a great site that all small business owners and operators should have among their bookmarked favorites: ChangeThis.com. It’s a sister site to 800CEORead.com. What’s so great about ChangeThis.com is that each month they publish a handful of short (1500-3000 words) “manifestos” submitted by high profile individuals such OPEN Forum experts Guy Kawasaki and Scott Belsky. These manifestos are in pdf format, free, AND freely sharable under a Creative Commons License. Frequently, they are an abbreviated or core message of a recently published book, penned by the author, and far more digestible than the entire book.
There is an important manifesto that was just posted that falls into this category, called What If They Listened to Entrepreneurs? by Henry R. Nothhaft, the coauthor of recently published Great Again: Revitalizing America’s Entrepreneurial Leadership.
Nothhaft has been a high-tech entrepreneur and CEO for more than 35 years, and in that time he’s created more than 6,000 jobs and returned $8 billion to investors. He helped grow the first commercial Internet company (Telenet) in the 1970s, helped develop the first voice mail and voice-data networks in the 1980s, and in the 1990s, led one of America’s largest Internet service providers to a multimillion-dollar IPO and then a 2.5 billion-dollar sale to XO Communications. He was CEO of a company called Danger that developed the first popular smartphone with social networking capability, branded the T-Mobile Sidekick, and which was sold to Microsoft in 2008 for $500 million dollars. The last company he led, Tessera, is at the forefront of new semiconductor miniaturization technologies that enable the creation of ever-smaller cameras, cell phones and other electronic devices.
That backstory gives his manifesto real credibility. It’s a quick read, and I liked it so much I have decided to purchase and read the book.