Why Beauty, Elegance, and Design Matter

If you want to change the world, you have to ask audacious, world-changing questions, then set your sights on answering them. Questions like, “How do we dignify disease?” and “Can death be designed?” and “How can we connect young people to the Jewish faith?”

These are the kinds of questions IDEO Chief Creative Officer Paul Bennett tees up in one of the more inspiring talks I’ve seen on the true power of design thinking, given at Northwestern’s Kellogg School of Management at month ago today. (Shout out to Avi Steinlauf, Edmunds.com CEO and Kellogg alum, for sharing!)

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Practicing What I Preach

After a good bit of simplification and streamlining, achieved through subtraction, I’m finally (mostly) happy with my site redesign.

Given that I started the year with a post dubbing 2015 the year of the question, I began my effort with one: how can I deliver the essence of what, how, and for whom I do what I do in the simplest digital way possible?

I came up with a quick, back-of-the-napkin design brief: (more…)

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Redesigning The Voting Process

The Human Factors and Ergonomics Society (HFES) just named Intuitive Company the corporate winner of the HFES 2014 Voting Design Competition, which called for submissions that aimed to solve problems in the current voting system through cutting-edge, innovative, interactive user experiences that would redefine the future of voting. (more…)

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