HOOKED: Nir Eyal on Habit-Forming Products

If you look at a photo of a crowded New York City sidewalk at rush hour today, and compare it to one from, say, eight years ago, you’ll notice a big difference. While some of the people in the first photo may be looking down, in the photo taken today, everyone would be looking down at their hand, which holds the device that has effectively become an appendage: the smartphone, stuffed to the brim with social media apps like Facebook, Instagram, Twitter and Pinterest. (more…)

Continue ReadingHOOKED: Nir Eyal on Habit-Forming Products