Swat Your SWOT…Forever

The more strategy development work I do with organizations, the more I’m becoming aware of a prevalent pattern, a pattern which I find counterproductive, even detrimental. It concerns the starting point for their strategy work: in nearly every case, they begin with convergent thinking, the polar opposite of divergent thinking, which I believe is the kind of thinking true strategy demands.

To show just how embedded this pattern is in the corporate mind, take a moment to mentally fill in the blanks:

Strategic ______________

SWOT _________________