What Apple Can Learn From Tires

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  • Post category:Strategy

I am happy to see more and more companies providing product information in a form that is actually meaningful to people. I’m not sure why so many companies delight in listing the technical specs of their products, as if they relate to anything remotely useful to human beings trying to make a decision in the real world.

Take, for example, Apple. Nearly all of the information they provide requires at least one step to translate into something meaningful. And by meaningful, I’m referring to a useful and actionable answer to the question of “so what?” In still other words, I want to know why a certain spec matters to me.  (more…)

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