Over at 99U, I’ve posted an article that is trending nicely, called “Can’t Picture Where You’ll Be In 5 Years? Find Your Strategy.” It applies the Roger Martin framework to career.

It begins:

I’ve taken up a new habit of asking successful people I know: What is your career strategy? I ask it casually, and in person, because I want to see their body language and get a sense of just how front-of-mind their answer might be.

My discovery: when it comes to careers, most folks don’t have a true strategy. I’ve gotten a knitted brow as the immediate response, accompanied by something along the lines of, “Whatd’ya mean?” (Some keep it even simpler: “Huh?”)

The reason I’ve been asking the question is simple: I believe that if you want to increase the odds of professional success, you need a strategy. And that requires you to have a useful way of thinking about strategy.

READ THE ENTIRE ARTICLE HERE!