Call me Matt.

I’m an innovation strategist, which means I get paid to help senior executives and their teams craft different and defensible business strategies, as well as help them build and develop the creative capability to deploy them. Working as a solo coach and advisor, I specialize in innovative program design, facilitation, and training. I’m industry-agnostic, and work with companies of all types and sizes, all over the world.

I come from a strategy and design background, heavily influenced by the eight years I spent as a fully-retained advisor to Toyota. It was a life- and career- changing experience which enabled me to publish a 2006 bestselling book about their innovative methods (The Elegant Solution) and enter the global lecture circuit. Since then I’ve written four more books, the latest being Winning the Brain Game.

I write articles for a number of publications, including The New York Times, Harvard Business Review blogs, Strategy+Business, Rotman Magazine, Fast Company, 99U, and INC. Winning the New Yorker cartoon caption contest, though, is perhaps my fondest achievement.

Matthew E. May

Matthew E. May

"What appears to be the problem, isn't.
What appears to be the solution, isn't.
What appears to be impossible, isn't."



the art of winning


the art of elegance


the art of subtraction


Winning The Brain Game

Winning The Brain Game

This provocative and highly interactive session is based my latest book Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking.

Participants will engage in the same simple thought challenges given to over 100,000 people during a 10-year period, revealing the most prevalent and deadly mental glitches that can stall or stop our best thinking.

The Power of Subtraction

The Power of Subtraction

This keynote draws upon my book The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything.

I outline six simple rules for standing out and staying relevant, built on a single yet powerful idea: When you remove just the right things in just the right way, something good happens.

The Elegant Solution

The Elegant Solution

This popular speech is based on my two first books , The Elegant Solution: Toyota's Formula for Mastering Innovation, and In Pursuit of Elegance: Why the Best Ideas Have Something Missing.

Based on my partnership with Toyota, I deliver the key elements to creating and developing ideas and solutions that achieve the maximum effect with the minimum means, and foster a companywide culture of continuous innovation.